Rahayu Anggraini — RevoU Instructor | Digital Marketing at Bukalapak

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Rahayu Anggraini — RevoU Instructor | Digital Marketing at Bukalapak

Rahayu's Profile

Rahayu currently works as Digital Marketing at one of the biggest ecommerce companies, Bukalapak. She started working there 3 years ago, when the company first wanted to expand their channel to paid media.

She was one of the people who set the company’s Facebook Pixel in the first place. Now, she is responsible for optimizing Display Ads (Google Ads & Facebook Ads) to increase traffic, conversion & revenue.

Prior to that, she also worked in another ecommerce company Tokopedia as Search Engine Marketing Specialist and an advertising agency called InboundID mainly handling PPC Ads.

With 5 years of experience in performance marketing, Rahayu has many experience and knowledge to share. She will be one of the instructors at RevoU Digital Marketing Program, specializing in Facebook Ads and Google Ads.


Student Testimonials on Rahayu

"Kak Ayu sangat helpful dalam kebingungan dan kakaknya pinter banget!"

"Thank you Ka Ayu for being so royal to share your real world experience in DM and always answering questions singkat, padat, jelas!! I like that!!"

"Aku suka banget belajar sama Ka Ayu! Kaya lagi belajar bareng temen!"


Questions & Answers

#1 Can you explain to us what your typical day looks like at Bukalapak?

Every day, I usually check & analyze the performance of each channel on paid media like Facebook Ads, Google Ads, Programmatic.

Make minor improvements if the daily performance doesn’t achieve the target, solving the technical issue with the product team.

Do A/B testing to know what is the best segmentation audience to achieve the KPI.

#2 Biggest myths and misconceptions about Facebook Ads?

You need a lot of money to get started.

Truth: You only need $1 a day to compete with the big brands.

There's no big upfront commitment required and no large minimums. You're free to take things as slowly as you'd like and only scale when it makes sense to do so.

While it's nice to have a large budget to bring in enough conversions and learnings to optimize your campaigns, sometimes all you need is a small daily budget to start bringing in leads and customers.

On Facebook Ads, a little can go a long way.

#3 Your proudest professional achievement at Bukalapak?

I started my journey at Bukalapak when The Company wanted to expand its channel on paid media, especially Facebook Ads.

We completed the Facebook pixel and app event parameters in detail, so we can build the segmentation audience in specifics for every campaign.

#4 What drives you to work in your current industry?

The first thing is a paperless & casual job, you can work from everywhere.

In 2015, I think Digital Marketing has a bright future and a sexy sector, so I need to study Digital Marketing as soon as possible. I recklessly got into a start-up company even though my family disagreed, but I believe that digital marketing has a bright future.

#5 Things you wish you could have learned earlier in your career?

Public speaking & communication skills.

I am an introverted person, I am working in front of the laptop on a daily basis, speaking in public is my biggest problem.

I didn’t know why I said yes when RevoU offered me to be the speaker on the sharing sessions expert. RevoU sharing sessions expert is my stepping stone to fight my fear of speaking publicly.

Currently, I enjoy being an instructor, sharing my experiences about Digital Marketing at RevoU. Thank you RevoU for the opportunity :)

I like to learn from a practitioner, so I can learn the real case study based on their experiences.

Here are several references: Jon Loomer, Adespresso, Search Engine Land, Search Engine Journal, Hubspot Blog

#7 Your tips for someone who is interested in starting his career in Facebook Advertising (aside from applying to RevoU :)?

Digital Marketing is so dynamic, we can get a lot of updates every single time, so we should always be eager to learn, update to every Digital Marketing news and be an adaptive person.

Digital Marketing is not exact math 1+1=2, so we need to test & learn to know what works well & what works bad.

#8 The fundamental skills a FB Ads Specialist is expected to have?

The fundamental skill of a Facebook Ads specialist is data analysis and logical thinking.

From the data, we can learn and get an idea of how to win the campaigns.

#9 What distinguishes a good Facebook Advertiser from a great one?

Good Facebook Advertisers are only thinking about their campaign.

Great Facebook Advertisers are thinking about all aspects, what is next. It's like playing chess already thinking 3 steps ahead

#10 Best examples of Facebook Ads campaign (outside Bukalapak) in Indonesia

Shopee Indonesia & Traveloka


Learn from Rahayu and other great instructors by applying to RevoU Digital Marketing program

Looking to kickstart your career in Digital Marketing but don’t know where to start? Apply to RevoU 15-weeks Digital Marketing Program

How RevoU works:

✓ Live daily interactive online classes for 15 weeks (6–9pm WIB)

✓ Learn from the best instructors in the industry (such as Rahayu)

✓ Personalised career coaching with 1:1 mentorship sessions

✓ If you are looking for a job and don’t get one at the end of the Program, the entire course is FREE

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RevoU Staff

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