Nigel is Senior Media Analyst at VaynerMedia, an international agency owned by the entrepreneur and internet personality-- Gary Vee. His role in the company mainly focuses on client-facing role, where he interacts with internal and external stakeholders from pre to post campaign, including but not limited to paid ads and programmatic in the APAC & CN region
Previously, he worked at SGInnovate as Assistant Manager, Digital Marketing. He led the project for revamping the business’s website while analyzing it’s performance with analytics and managed the Customer Relationship Management (CRM) tools, in which he works with data as the basis to execute marketing strategies more effectively.
He will be one of the instructors at Revou Digital Marketing program, specializing in performance measurement and budget allocation.
More on Nigel
Student Testimonials on Nigel
"Nigel is an amazing instructor! I can see he enjoys teaching as he answers every question in a friendly and enthusiastic manner, and never makes us feel like its a stupid question. His sense of humour along with our section managers and team leaders definitely boosts our motivation and excitement in class"
"I like how cool, calm and composed Nigel is in delivering the materials, and it was very easy to understand"
"Nigel was very helpful in giving a real-world perspective on the metrics and budgeting"
Questions & Answers
#1 Can you explain to us what your typical day looks like at Vayner Media?
A typical day would be looking after and optimising my live campaigns, planning for upcoming campaigns, building new ads, and working together with my team to ensure that we achieve our clients’ goals efficiently.
#2 Biggest myths and misconceptions about Digital Marketing?
It’s just all fluff, and that it’s just about posting a few posts on Facebook, Instagram or Tiktok. It goes way beyond and the realm of digital marketing is endless!
#3 Why is measuring performance so important in Digital Marketing?
In everything we do in life, it is important to have objectives, and measure success along the way so that we keep moving forward. It is the same for digital marketing :)
#4 Your proudest professional achievement at Vayner Media?
Working on a pro Bono campaign together with Facebook, for a SG based SME called Tinkle Arts :)
Read more here:
#5 What drives you to work in your current industry?
Exploring the endless tools and the always changing landscape
#6 Things you wish you could have learned earlier in your career?
Excel is so important! And not taking things too personally.
#7 Books / Online resources you follow to remain on top of the most important industry trends and keep improving in your field (blogs, podcasts, newsletters)?
Marketing Interactive, HubSpot, social media today amongst others :)
#8 Your tips for someone who is interested in starting his career in Digital Marketing (aside from applying to RevoU :)?
Go step by step, take a deep breath when you feel overwhelmed, and remember small progress is better than no progress! Learn one thing at a time
#9 The fundamental skills a digital marketer expected to have?
Excel, understanding of digital platforms
#10 What distinguishes a good Digital Marketer from a great one?
The great ones are able to derive actionable business insights to drive tangible business outcomes from the stats :)
Learn from Nigel and other great instructors by applying to RevoU Digital Marketing program
How RevoU works:
✓ Live daily interactive online classes for 15 weeks (6–9pm WIB)
✓ Learn from the best instructors in the industry (such as Nigel)
✓ Personalised career coaching with 1:1 mentorship sessions
✓ If you are looking for a job and don’t get one at the end of the Program, the entire course is FREE
RevoU - The Journal Newsletter
Join the newsletter to receive the latest updates in your inbox.