Ardi Kemara Pradipta— RevoU Instructor | Head of Growth and Partnership for Kuncie Project at Telkomsel

Ardi Kemara Profile

Ardi is the Head of Growth and Partnership for the Kuncie Project at Telkomsel, a digital platform for learning how to build a business.

He has more than 10 years of track record in marketing analysis, digital marketing strategy, and online brand development. He specializes in inbound marketing, driving traffic, and boosting audience engagement with dynamic campaigns.

Ardi’s responsibility at Telkomsel includes identifying growth opportunities for Kuncie and executing the company’s marketing and growth initiatives end-to-end.

With a focus on building digital and social media engagement, Ardi has also developed, tracked, and optimized many notable brands such as PermataBank, HSBC Indonesia, LG Electronic Indonesia, Telkomsigma, and Trakindo, to expand and protect their online brand footprints.

Ardi’s love for traveling has brought him to start his very own sustainable tourism company called Destinazones.

Ardi will help you advance your Google Analytics skill at RevoU’s Digital Marketing Course.

Student Testimonials on Ardi

"Terima kasih Mas Ardi untuk sharing ilmunya selama ini. Terima kasih juga mau menjawab semua pertanyaan. Semoga Mas Ardi makin sukses dalam segala hal dan selalu sehat."

"Kak Ardi's teaching quality was super systematic, I enjoyed every bit!"

"Sangat detail dalam menjelaskan, dan ketika student bertanya dijelaskan dengan detail sampai mengerti betul-betul.. Sangat bagus!"

Questions & Answers

#1 Can you explain to us what your typical day looks like at Telkomsel?

Every day as the head of Growth and Partnership at Telkomsel, I start my day with a standup team meeting. We updated our activity that we will do on that day. With this meeting, we can know the action of each department so that we can align with our goal and KPI.

After that, usually check the performance of each channel on paid media. Like Facebook Ads, Google Ads, Programmatic, and other media, we make minor improvements if the implementation meets our daily objective. Still, we need to create a new campaign or improve the strategy when the result does not align with our daily forecast.

After improving the paid media performance, I am doing regular meetings with other opportunity channels to bring numbers for our product, like partnerships with different brands or create a referral campaign.  

The last activity was to check the content of organic media and check customer comments on social media. I always pay attention to lousy words and use customer feedback for our improvement.

#2 Biggest myths and misconceptions about working around Analytics?

The more you have data, the more you know everything is a big mistake. Usually, you will be more confused with all the data that you have. The best way is to classify the data into several priority lists and then focus on your Hard KPI data, so your improvement will effectively affect your Hard KPI.

#3 Your proudest professional achievement at Telkomsel?

My proudest professional achievement can achieve the target number faster than the due date with a small budget that already allocates. And this strategy of optimization replicates to other ventures in the Telkomsel group and brings a good result.

#4 What drives you to work in your current industry?

I don't have any preference to work in a specific industry. As long as the job desk and the challenge in line with my passion, I will give the best result for the company.

#5 Things you wish you could have learned earlier in your career?

I wish to learn machine learning technology, so the AI will suggest to us the critical action or best recommendation for us if we are facing some extraordinary data result and give some alternative with the forecast result. Because as humans we have limited capability to analyze a lot of data and optimizes it.

#6 Books / Online resources you follow to remain on top of the most important industry trends and keep improving in your field (blogs, podcasts, newsletters)?

As you know, right now everyone like learns from video, because you can get knowledge from your mobile phone everywhere and anytime, here is three favorite YouTube channel if you want to learn about analytic.

• Loves Data
• Analytics Mania
• MeasurementMarketing.io

#7 Your tips for someone who is interested in starting his career in Marketing Analytics (aside from applying to RevoU :)?

Marketing analytics is all about the number, so if you want to develop your career in this area, you need to have the capability to tell a story from a number.

Because the same number that you see will have a different point of view. and have another improvement that affects your KPI.

#8 Any tips on how to train analytical skills?

Frequently or regularly, see data from multiple channels, see the issue, and tackle that. Or if your information source is limited because maybe you are not working at a big company. In that case, you can train yourself by utilizing free dummy account data like a Google Analytics demo account.

#9 What distinguishes a good marketing analyst from a great one?

Good marketing analysts can read, interpret, and give recommendations and know how to build and structure the data.

Learn from Ardi and other great instructors by applying to RevoU Digital Marketing program

Looking to kickstart your career in Digital Marketing but don’t know where to start? Apply to RevoU 15-weeks Digital Marketing Program

How RevoU works:

✓ Live daily interactive online classes for 15 weeks (6–9pm WIB)

✓ Learn from the best instructors in the industry (such as Ardi)

✓ Personalised career coaching with 1:1 mentorship sessions

✓ If you are looking for a job and don’t get one at the end of the Program, the entire course is FREE