Radhitia Pradana, or usually goes by Radhit, is the Social Media Lead at Tokopedia. He has been working at the company for more than two years, since April 2019. He started his journey at Tokopedia as Senior Social Media for 11 months before leading the Social Media team. His proudest achievement at Tokopedia is when he made the company the #1 Worldwide Trending Topic on Twitter.
Radhit is also known as a leader who can manage his time so effectively to lead, guide, and keep everyone motivated by his team.
Radhit always believes that social media is the future of marketing, where everyone lives on it. He also believes that handling social media is not an easy task and not a one-time learning. It’s a combination of art and science and an infinite learning process.
With his passion and years of proven experience in social media marketing, Radhit has much knowledge to share. He will be one of the instructors at the RevoU Advanced Social Media program.
Questions & Answers
#1 Can you explain to us what your typical day looks like at Tokopedia?
Always try to be a better person than yesterday. Focus on consumer, Growth mindset & Make it happen - make it better, Adapt 3 DNA on every detail, from individual work until working with peers & other respected team members.
#2 Biggest myths and misconceptions about working in Social Media?
Social media is an easy job & one-time learning!
No, social media is infinite learning because what's happening in social, happens every time, and you need to adapt on it :)
#3 Your proudest professional achievement at Tokopedia?
#1 Worldwide trending topic & dominate number 1 until ten trending in Indonesia on Twitter
#4 What drives you to work in your current industry?
It's the future of marketing, where every user lives on it. And we need to combine art & science in handling social media.
#5 Things you wish you could have learned earlier in your career?
Learn photoshop & video editing!
#6 Books / Online resources you follow to remain on top of the most important industry trends and keep improving in your field (blogs, podcasts, newsletters)?
Books written by Austin Kleon. Vlog & podcast by Gary Vaynerchuk. Last but not least, on a monthly basis checking all the platform owner's blogs!
#7 Your tips for someone who is interested in starting his career in Social Media Marketing (aside from applying to RevoU :)?
Learn from basic & mistakes. Social media is a long-term investment, always looking at yearly goals. Progress matters!
#8 The fundamental skills a Social Media professional is expected to have?
Social Media, Marketing, Leadership, Communication, Copywriting, Graphic Design (*bonus!), and Math - Statistic
#9 What distinguishes a good social media marketer from a great one?
Great ones can always tap in properly from social trends into social content.
#10 Best examples of social media activities (outside Tokopedia) in Indonesia?
Learn from Radhit and other great instructors by applying to RevoU Advanced Social Media program
How RevoU works:
✓ Live daily interactive online classes for 7 weeks (6–9pm WIB)
✓ Learn from the best instructors in the industry (such as Radhit)
✓ Working on real projects mentored by the experts