Adinda Pawitra — RevoU Instructor | CEO at Vluid Digital

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Dinda's Profile

Adinda Pawitra, usually goes by Dinda, has been in the Digital Media Industry for almost 10 years!

Her career began in 2012 as Digital Media Manager at Isobar, dentsu’s Global Creative Agency whose main headquarters is in London. Dinda was responsible for creating an integrated digital strategy and supervising the implementation for several major Indonesian clients such as L'Oreal Paris, Nestle Carnation, Ion Essence and Frisian Flag.

She left the company in 2017, to start her own media agency named Vluid Digital, where she is the CEO to this date. She maintained her outstanding track record in handling big clients such as Emina Cosmetics, Instaperfect by Wardah, Kérastase Indonesia, and many others for their online presence.


With the many years of experience, we believe that Adinda has got a great knowledge and experience to share with you. She will be one of the instructors of RevoU Digital Marketing Program, specializing in Social Media Marketing.

Student Testimonials on Dinda

  • "Kak Dinda was really great! Showing a huge amount of examples and very detailed in terms of explanation."
  • "Thank you kak Dinda, materinya oke banget mudah dipahami buat langsung diimplementasikan ke akun perusahaan"
  • "Sering banget liat pembahasan soal branding & social media oleh orang lain, tapi ga ada yang seenak kak Adinda, karena pembahasannya runut banget, template workflownya pun sangat jelas dan bisa dipraktekkan langsung dan mudah dipahami"

Question & Answers

#1 Can you explain to us what your typical day looks like at Vluid Digital?

I’ve spent most of my time on meetings, both with clients, or brainstorming with the internal teams.

I also regularly oversee each brands’ social media performance and make sure that the team consistently provides relevant suggestions and plan to continuously improve its performance.

#2 Biggest myths and misconceptions about working in Social Media?

It’s sad that up until now, there’s still people who think that Social Media is just about posting & replying to comments or DMs :’’((

In fact, social media is one powerful channel to support anyone’s business objectives.

#3 Your proudest professional achievement at Vluid Digital?

When the team managed to keep on going, support each other and give their optimum output despite the high pressure and deadlines that we’re familiar with during client’s big campaign.

#4 What drives you to work in your current industry?

I like new challenges and learning new things, which I can both get in digital marketing. Handling multiple clients with different products and target audiences is challenging yet exciting at the same time.

#5 Things you wish you could have learned earlier in your career?

I’m a self-taught digital marketer, with zero background in digital - as I studied management in college.

When I joined one of FMCG company as management trainee in logistic department, I realized that my passion is more into marketing, thus I moved to another company as product marketing.

This is where I found that “this is my call” which led me to where I am now.

I wish that I had better self awareness earlier, to speed up focusing on my career.

#6 Books / Online resources you follow to remain on top of the most important industry trends and keep improving in your field (blogs, podcasts, newsletters)?

I have no specific resources.

Regular performance reviews, social media channels exploration, competitors monitoring, and updates on audience insights are the most effective ways to boost relevance towards the industry.

Sometimes 1-2x per year I attend global digital or marketing conferences (currently held virtually) to check on what’s trending in the industry.

#7 Your tips for someone who is interested in starting his career in Social Media Marketing (aside from applying to RevoU :)?

Understanding the rules, learning by doing, consistently implementing-improving-adapting are always the keys to success.

#8 The fundamental skills a Social Media professional is expected to have?

Agility and willingness to learn. As there’s always new things or updates in digital, especially in social media. What worked today might be obsolete in a couple months or even weeks!

#9 What distinguishes a good social media marketer from a great one?

A good social media marketer is one who can follow the rules of the game, yet the great one understands and knows how to twist it in order to beat the game. As for each brand, even the similar one can’t be treated the same.

#10 Best examples of Social Media brand activities (outside Vluid Digital) in Indonesia?

It’s a tricky question though, which I can’t answer specifically :D

However, for me, brands who always understand and put their position in audiences’ shoes will always win!

Learn from Dinda and other great instructors by applying to RevoU Digital Marketing program

Looking to kickstart your career in Digital Marketing but don’t know where to start? Apply to RevoU 15-weeks Digital Marketing Program

How RevoU works:

✓ Live daily interactive online classes for 15 weeks (7–9pm WIB)

✓ Learn from the best instructors in the industry (such as Dinda)

✓ Personalised career coaching with 1:1 mentorship sessions

✓ If you are looking for a job and don’t get one at the end of the Program, the entire course is FREE